Context:
The Hidden Grove is a rebrand of the Tudor Barn located in Eltham UK, developed to reposition the venue towards a younger, experience-led audience while retaining its historical character.
Approach:
I developed a flexible visual system that balances heritage with a more contemporary tone. This led to the use of botanical elements to reference the surrounding environment, paired with refined typography and layouts to introduce a more editorial and social-first feel. The system was designed to adapt across event promotion, print, and digital touchpoints while maintaining consistency.
Challenge:
The existing identity felt traditional but lacked relevance for a younger audience. The challenge was to modernise the brand without losing the sense of heritage tied to the space.
The existing identity felt traditional but lacked relevance for a younger audience. The challenge was to modernise the brand without losing the sense of heritage tied to the space.
Outcome:
The result is a refreshed identity that feels more current and accessible, supporting a shift towards curated, experience-led events while maintaining a clear connection to the venue’s history.
The result is a refreshed identity that feels more current and accessible, supporting a shift towards curated, experience-led events while maintaining a clear connection to the venue’s history.
Logo Iterations
Final Logo with Sign Mockup
The Hidden Grove - Brand Board
Physical Tickets for Outdoor Cinema Events
Social Media Touchpoint
Promotional Poster
